To me, internet is a mass medium since its intended to reach
a very large audience just like mass-communication. Internet is a digital media
just like mobile communication, internet provides many mass-medium services
like Email, website, , and internet based radio and television. It is a
mass-medium because it can broadcast information to different regions in the
world simultaneously and cost efficiently.
Like modern phones that are no
longer a single-use Device. Most cell phones are equipped with internet
access
and capable of connecting to the web which itself is a mass-medium. This is
currently a system by which marketers and advertisers are able to tap into
satellites, and broadcast commercials and advertisements directly to cell
phones. It is equally an interactive medium of mass-media. People interact with
each other and create an inter-personal relationship among the users. It is a
mass-media because any news or information posted on any site of the internet
gets to the whole world, and information is made to get to a diversified audience
across the globe through the use of mass-media channels which internet is not
an exception.
The
invention of the internet has also allowed breaking news stories to reach
around the globe within minutes. People also read their newspapers through the
internet. I would say that as it stands today, internet is quickly becoming the
center of mass-media; everything is becoming accessible through the internet. Rather
than picking up a newspaper or watching news at anytime, one can easily log
onto the internet to get the news he or she wants at anytime they wants it.
Through internet, one can send mail to a very large number like bulk sms,
information of any kind can easily go through the internet.
The internet has also helped in expanding the media
environment, it equally depend on telecommunications capacity. It widely
produces digital convergence in which computer, telecommunications and
broadcasting, all merge together into a single stream.
Some scholars are of the opinion that internet is a mass-medium used mostly by relatively passive consumers and as such, major contents provider will dominate it. While others argue that it is not a mass-medium. They are of the view that since internet is a giant network that inter-connects innumerable smaller groups of linked computer networks considering the three functions of internet as
1. Electronic mail or email (transmission to multiple)
2. Bulletin board (like ordinary bulletin board) and
3. Would wide web (documents stored in internet carrying varied information
In support, internet is not a mass-medium since it cannot just give information unless an individual request particular information. A time one gets information through the use of a personal computer with modem. Information on the internet is stored which only those who have access the said services offered by the internet. Internet only transmits messages and does not create messages or information nor transmit the messages or information to the general public as mass-media do. The publications of the messages, information or stories carried by the internet and transmitted to the computer owner through the access provider, is decided by the sender or the inter-linked networks
It equally helps you to collaborate with people within an organization or community. It creates new contents, services, communities and channels of communication that helps you deliver information and services. Internet is used by all ages that use it for one reason or the other but why I still argue whether internet is a mass-media is because of the reason that you cannot just turn on your laptop or phone read or hear news stories unless you connect to it, most a times with subscription which signifies that sometimes, if you don’t have money, you cannot read or listen to news. But at the same times, you can tune to Radio or television since it does eventually everything. Some local news stories are not found on the internet like some State stories that is not always found on the internet. Mostly some reported in a local language. In fact majority of the important announcement are not done on the internet but through other channels like Radio, TV, newspaper, etc.
When you look at the meaning and how internet works, you would somehow get convinced that internet is a mass-media because of its function. but in the other way round, I argue the fact and sees internet as not being the mass-media since you cannot just tune the internet and hear stories and advert unless you need it and search for it like if one do not have access to internet, one cannot know what is happening in the whole world.
WHATS NEW ABOUT THE NEW MEDIA
The internet has gone from a specialized futuristic system to
the network that most significantly how we engage daily with the world at
large. Reading newspapers or doing research has become different activities
largely because of the new media. New medium started emanating since 2004 when
facebook was discovered and have consumed today’s world. The new media consist
of Email, phone, internet, etc. all these came new and have also came to change
the face of communication and they are quite new. Some old media like typewriter,
vinyl record albums, Eight-track magnetic tapes, all media were once new but
the recent one today which people still recognize and look at with the eyes of
new the internet.
The transparency of the new-media also makes it new. Take for instance. A conversation with a friend on telephone allows for a greater exchange of personal, idiosyncratic information than a dialogue conducted via telegraph. New media are more generally more efficient than their predecessors as means of communication. It is also new because it has made information more accurate than before. Like the “Hello” we say when we answer telephone is “New”. The new medium has come to shape a new community or set of communities, and a new equilibrium. What the new medium does has actually made if new, if offers both positive possibilities and negative ones. It offers unprecedented for global villages to coalesce, even when it threatened national or ethnic cultural traditions and provokes anguished discussions of privacy in a connected age. It has also come in change the culture or people’s way of life. Each time we answer telephone, we say Hello, it is “New” Even small children have learnt how to take things to their ear and continuously say Hallo. All these are new. New media has changed our sense, habits; the way the new-media is used makes it new. It helps in producing a distinct public. It came in as an endeavor to improve on human capabilities like a telescope added to the eye of a biologist. Media are design to fit the humans; humans adjust themselves in various ways to fit media. The “Newness” of new-media is more than diachronic, all experiences that transform our sense of time and space.
Some of the news-media’s are internet, websites, computer, multi-media, computer games, CD-Rom, and DVD, new media does not includes television program, feature films, magazines, books or paper-based publications unless they contain technologies that enable digital interactivity. New media is a way of organizing a cloud of technology skills and processes that change so quickly that it is impossible to fully define just what those tools and processes are.
HOW SOCIAL IS SOCIAL
MEDIA?
New media is taking over as the communication method of
choice between friends, families and professionals. It is time to learn the
basics and found out why social networking has changed the way we communicate around
the world.
Facebook is
one of the social media. People sign into sight regularly for a couple of
years. It connects friends with their formal colleague and even with the friends
you have lost contact with for a very long time. People share photos, update
personal news, comments on political matters and whole lots of others. Social
media is social because it connect almost the whole world, it is a network that
everybody uses, not minding the age and gender. It connects to about 500 million
users and very fast in reaching out to the said millions of people.
It is social because it changes the texture of relationships; people have better connections with others, more open, Honest and satisfying, it also enhances social life. Every aspect o social media helps one stay connected with friends, update your status, view blog post from your friends, show the latest status update and discover what your friends are up to by viewing their state updates, posts and comments, share your experience via photo uploads and many others. From the earliest days of print, reading was usually done aloud and in groups. Families use to gather around radio to watch radio shows, people came together to listen to music, dance and of course socialize. Even on television, families gather to watch shows or supporting events and of course talk about the programmes afterwards.
It is social because it changes the texture of relationships; people have better connections with others, more open, Honest and satisfying, it also enhances social life. Every aspect o social media helps one stay connected with friends, update your status, view blog post from your friends, show the latest status update and discover what your friends are up to by viewing their state updates, posts and comments, share your experience via photo uploads and many others. From the earliest days of print, reading was usually done aloud and in groups. Families use to gather around radio to watch radio shows, people came together to listen to music, dance and of course socialize. Even on television, families gather to watch shows or supporting events and of course talk about the programmes afterwards.
The center for social media in the school of communication at
American university says that there are five fundamental ways in which people’s
media habits are changing choice, conversation, creation and collaboration,
although others may use different terms or scholars may place more emphasis one
activity or another. These five components provide an excellent framework within
which to better social media.
IS SOCIAL MEDIA SINGULAR OR PLURAL?
It depends on how you use it. Sometimes we speak collectively
of social media as a whole and use the singular, e.g. social media is used to
disseminate breaking news like shock stories. At times, we use it to refer to
distinct social media platforms Facebook, twitter, tumblr, blog etc. in which
cases it is plural because it encompasses many individual items.
Social media has all potential to make your product and services popular. Strictly speaking, media is the plural of medium, just as data is the plural of datum. But with media and data we often use a singular verb. Purist disagrees and insists on a plural verb. Media and data are often used as collective nouns.
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